Lunastone Scores a TC Hat Trick Joining Forces with Morten Lave
(Copenhagen, Denmark, 2 October 2017) Former Head of Development at TC Electronic, Morten Lave, now joins the Danish guitar pedal company Lunastone. He will be the third ex-TC employee to become part of Lunastone, as other former TC profiles Allan Strand and Jesper Dalum have already joined the newcomer from Copenhagen in the past years.
Morten Lave has served as Head of Development on the digital side of TC Electronic and also took lead on establishing TC Applied Technologies in Canada, leading the company as its CEO from 2003 to 2015. Morten Lave’s new role at Lunastone will be to head the digital side of development, taking the company that until now has focused on analog overdrive circuits to new territories.
It is a great pleasure for me to rejoin with former colleagues once again at Lunastone
says Morten Lave.
“We managed to achieve many great things in the past and I am confident that we can continue doing exactly that in the future with a new line of digital pedals under the Lunastone brand. In fact, I see it as a perfect opportunity to combine Steen Grøntved’s brilliant analog design skills with my knowledge within digital audio. Further, zooming out, I see the core people at Lunastone – Steen Grøntved and my former colleagues Allan and Jesper – as something of a dream team that I am very excited to be joining.”
“Having Morten join us will be a game-changer,” adds Allan Strand, Lunastone CEO. “No question, we have had greater success with our TrueOverDrive cascaded-gain-stage concept than we ever dared dream of, but obviously there is also a whole other world to take on in the digital domain and I couldn’t possibly think of anyone better suited to help us succeed there as well than Morten.”
Lunastone founder and Head of Engineering, Steen Grøntved, is also looking forward to the new collaboration and reinforcement of the team: “Getting to collaborate with Morten is a great opportunity to develop the product line and expand into the digital realm. I have lots of ideas on how to unite analog and digital circuits in musical ways to get the best from both worlds. And with Morten’s expertise in digital signal processing and years of experience from TC Electronic, I am sure we are going to make great pedals, digital as well as analog, moving forward.”
Further, Morten Lave will become part of the ownership of Lunastone, as he also invests in the company as part of the future partnership. Morten Lave will outline a digital pedal strategy and start working on the first products as of October 1st 2017.
LunaStone was founded in Copenhagen, Denmark, by guitarist and engineer, Steen Grøntved, in 2012. Steen is a passionate guitarist, but also an engineer and something of a dreamer who constantly pursues divine guitar tone. Decades of gigging and studio sessions taught him an important lesson: “Nothing takes away focus from the music like poor sound”, which triggered the obsession of creating the perfect overdrive pedal. The result is Lunastone’s TrueOverDrive concept, which is based on tedious listening tests of all potential components in isolation. Unlike most overdrive pedals, Lunastone’s TrueOverDrive pedals do not rely on diode clipping, but instead on cascaded gain stages, which makes them sound and behave dynamically like true tube amps being driven hard.
For more information visit: www.lunastonepedals.com
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