Santa Monica, CA — This October, Córdoba launched a new interactive website allowing visitors to dive into the inspiring world of Córdoba nylon stringed instruments. Through seamless integration of lifestyle branding and imagery, users will immediately feel Córdoba’s fun, warm, inclusive and laid-back vibe.
“The differences between our models are hard for the untrained eye to see, so foolproof navigation and an amazing user experience was our top priority,” said Naomi Con, Córdoba’s Marketing Director. “We applied best practices learned from other successful e-commerce platforms to improve our user flows and, of course, featured beautiful product photography. We met our goal of making sure the site’s technology paralleled the quality of the instruments themselves.”
In a company-wide effort to improve Córdoba’s accessibility to beginners, Córdoba took a different approach, moving away from the industry-standard “Series” focus. Instead, they implemented a streamlined menu of two simple categories: guitars or ukuleles. An improved product filtering system within each category further simplifies the shopping experience, so finding the instrument of your dreams is just a few clicks away.
From a functional standpoint, the new Cordobaguitars.com is easily accessed from any mobile device, tablet or desktop. On the new Cordobaguitars.com, users can learn more about Córdoba instruments and see them in action, read up on Córdoba news, see Córdoba artists, register instruments, connect on social media, watch a tutorial on how to get started, or purchase accessories and apparel. Because model-specific details are pulled directly from Córdoba’s new internal product portal, all information on the site is trustworthy and reliably up to date.
The new website corresponds with the launch of the Disney•Pixar Coco x Córdoba Collection, which will be available exclusively through Guitar Center, Musician’s Friend and Music & Arts through November; worldwide distribution opens in December. With Disney’s support, Córdoba anticipates this to be the furthest reaching partnership of the musical instrument industry this year.
This new website is a testament to Córdoba’s health and growth over the years. Celebrating its 20th Anniversary in 2017, Córdoba now has a digital platform to support and foster its community and reputation for many years to come.
About Córdoba
Founded in 1997, Córdoba seeks to guide the evolution of acoustic guitars and ukuleles, blending traditional craftsmanship of the early master luthiers with modern developments. Inspired by the organic beauty and honesty of acoustic instruments, every Córdoba is lightweight, responsive, and a direct descendant of the Spanish tradition. Córdoba continues to challenge the definition of the acoustic guitar without sacrificing the authenticity of its heritage. Learn more at www.cordobaguitars.com.
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