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Guild Adds New Standard Series to USA Production

Guild Adds New Standard Series to USA Production

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Oxnard, California – Since the 1950’s the Guild name has been synonymous with premium acoustic guitars that embody a rich heritage of USA-made craftsmanship.  As the brand celebrates its 70th anniversary in 2023, Guild has released revamped versions of its classic D-40, D-50, and F-40 models in its all-new Standard Series.

The new Standard Series joins Guild’s USA product line just under its flagship 55 and Traditional models. The series offers players a blend of vintage appointments and modern aesthetic. Tailor-made for musicians seeking a contemporary guitar that exudes sophistication while embracing a tasteful simplicity distinct from the company’s premium lineup. Featuring dot neck inlays and unbound headstocks, the series also introduces Guild’s innovative Vintage Gloss finish – an ultra-thin nitrocellulose application with both satin and gloss qualities that highlight the natural beauty of the tonewoods. With an even and smooth texture, the Vintage Gloss is hand-sprayed and gives each guitar a worn-in vintage feel, all the while maintaining a strikingly contemporary and polished look.

The Standard Series not only reintroduces Guild’s legendary D-50, an iconic Spruce and Rosewood dreadnought that once stood as a cornerstone in the company’s offerings until its production transitioned to California in 2014 but also resurrects it as the D-50 Standard. This revival fills a crucial Rosewood niche just beneath Guild’s flagship D-55.

All Standard Series models feature an East Indian Rosewood bridge and fingerboard, premium 20:1 open-gear tuners, and hand-cut bone nut and saddle. Timeless appointments include a 60s style rosette, tortoiseshell pickguard, white ABS binding, and Guild’s peak logo inlaid on the headstock. All models are hand made in California and include a hand-signed, numbered certificate of authenticity, and ship with a Guild archtop wood case with a built-in Humicase® humidification system.

Visit guildguitars.com to see the new D-40 Standard, F-40 Standard, and D-50 Standard models in Natural, Antique Burst, and new Pacific Sunset Burst finishes.

Guild D-50 Standard Antique Burst – $2,899 Street • $3,625 MSRP
Guild D-50 Standard Natural – $2,799 Street • $3500 MSRP
Guild F-40 Standard Pacific Sunset Burst – $2,499 Street • $3,125 MSRP
Guild F-40 Standard Natural – $2,399 Street • $3,000 MSRP
Guild D-40 Standard Pacific Sunset Burst – $2,499 Street • $3,125 MSRP
Guild D-40 Standard Natural – $2,399 Street • $3,000 MSRP

About Guild Guitars

Established in 1953, Guild is one of the world’s historic guitar manufacturers with a long-standing reputation for building iconic musical instruments. From the New York jazz scene in the 1950s, Richie Havens’ legendary performance at Woodstock, to Seattle’s Kim Thayil of Soundgarden, Guild guitars helped create some of the greatest music in history. With a tradition built on old world craftsmanship, quality, and value, Guild guitars have always been made to be played. For more information, visit www.guildguitars.com.

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Written by dshowmusic.com


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