SEOUL, SOUTH KOREA — Working bass players know the importance of finding the right tone, and with the new GB74 Gig from Cort Guitars, they no longer have to compromise or compensate to achieve it. The GB74 Gig incorporates the sounds of the humbucker, J-style single coil and P-style split-coil to offer bass players the ultimate sonic versatility. From meaty and powerful tones to clear and smooth character, the GB74 Gig delivers both classic and modern bass sounds, packaged in a sleek profile with Lake Placid Blue finish and chrome hardware.
The versatility of the GB74 Gig is made possible through controls that are simple yet expansive. The unique Multitone bridge humbucker delivers meaty and growling humbucker sounds as well as clear and open single-coil sounds. The 3-way toggle switch allows the player to access the inner or outside coils or both to get the best of both worlds in one great-sounding bass humbucker. Additionally, the VTB-P is a traditional split-coil P-style neck pickup with a vintage-flavored tone. The pickup balancer knob enables the player to choose or mix in the P-style for even greater tonal versatility. Passive tone control is also included to expand the tonal variety even further.
In addition to its advanced electronics, the GB74 Gig offers key structural improvements for tonal integrity. All strings lead to the Omega bridge, an important sonic enhancement made from high-density, die-cast zinc that’s rock solid, yet fully adjustable, and offers 2.25’’ string spacing and a base footprint of 3 7/32’’ by 2 15/32’’. The spoke nut hotrod truss rod ensures smooth and precise setting of the neck bow, while the truss rod adjustment feature allows the player to conveniently dial in the exact amount of neck bow depending on the desired technique and playing style.
Material choice also factors into the GB74 Gig’s sonic personality. The alder body provides a deep, big and warm acoustic character that sits perfectly in the mix without interfering with the frequencies of other instruments in the ensemble. The maple fingerboard not only provides power and stability, but also contributes to a warm, beefy and punchy tone with a strong upper midrange. It’s dense and rigid, yet has the right amount of tactile flexibility, responding sensitively to picking attack and slapping techniques with plenty of articulation. Overall, the Canadian hard maple neck has 21 frets at a 34’’ scale. Hipshot Ultralite tuners greatly reduce the weight of the headstock and offer excellent tuning precision and stability.
From the practice room to live performance, the GB74 Gig is as consistent, rock-solid, and versatile as the bass player who will rely on it. For more information about this model and other Cort bass guitars, visit www.cortguitars.com.
MSRP is US$ 899.99 (MAP is US$ 599.99).
About Cort Guitars
Cort designs, manufactures and delivers some of the finest guitars and basses to musicians and music enthusiasts all around the world. Over the past 50 years, the company has worked with some of the largest and most well-recognized guitar companies in the industry, as well as artists of international recognition. Cort remains focused on providing instruments that will last generations with the best workmanship possible, the best materials and components, and the best service long after the instruments have been purchased. For more information, visit www.cortguitars.com.