Their first official co-venture since Córdoba Music Group was acquired by Yamaha.
Calabasas, CA—April 13, 2023 – Yamaha Guitar Group, Inc. today announced a first collaboration with its recently acquired subsidiary, Córdoba Music Group, to donate more than 100 musical instruments to Music Will (formerly known as Little Kids Rock), a nonprofit charity based in Montclair, New Jersey. Music Will encourages and enables children from kindergarten to high school to play popular music by providing free music instruction and instruments to public school districts across the country.
“Supporting music via community-oriented non-profit organizations is a significant component of our Corporate Social Responsibility program,” said Joe Bentivegna, President of Yamaha Guitar Group. “We share Music Will’s vision to transform lives through music education, and we are delighted to join with Córdoba Music Group to help them inspire students by providing musical instruments for them to practice and perform with.”
In 2022, YGG donated 120 Line 6 and Ampeg guitar and bass amplifiers to Music Will— the single largest amplifier donation the organization had ever received—and this year YGG and CMG will donate 100 Córdoba 15CM ukuleles (ideal for students) and 12 Yamaha Revstar® electric guitars (including models from across the extensive range).
Also YGG will be partnering with Music Will in the form of an unique Line 6 Variax® 700 Acoustic Modeling Guitar signed by the members of Metallica—an instrument that will be auctioned off at the upcoming Music Will Benefit held on May 2 in Los Angeles, hopefully raising an appreciable sum.
“We are very proud and excited to be donating musical instruments to Music Will as our first ‘official’ collaboration with YGG,” said Tim Miklaucic, Founder and Chairman of Córdoba Music Group. “Yamaha and CMG have been deeply involved in music education for many years, so as a new member of the Yamaha family, this marks an auspicious beginning!”
About Music Will
Music Will runs the largest nonprofit music education program for K-12 schools in the US today. Founded in 2002 as a free music program at a single school, Music Will quickly catapulted onto the national stage. Over the past two decades, Music Will has brought its innovative programs to over 1,200,000 students in over 6,000 schools in 928 cities and towns across 50 states. Our programs focus on genres that students already know and love, including rock, hip-hop, pop, and Latin. Music Will programs are renowned for their highly inclusive, culturally responsive, and student-centered approach. Music Will has plans to reach an additional million students by 2026. For more information, visit musicwill.org.
About Yamaha Corporation
Since its founding in 1887, the Yamaha Corporation Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, semiconductors, and other products and services related to sound and music. With its unique expertise and sensibilities, Yamaha is committed to creating excitement and cultural inspiration together with people around the world.
About Yamaha Guitar Group, Inc.
Yamaha Guitar Group, Inc. (YGG) is a U.S. based wholly owned subsidiary of Japan- based Yamaha Corporation, that is now dedicated to serving the needs of guitar players through three distinct brands: Yamaha, Line 6, and Ampeg.
Yamaha® began manufacturing guitars in the 1940s and began exporting them to the world in 1966. First, in the ’40s, came nylon-string classical acoustic guitars, but it was 1966 that proved to be a particularly impactful year for Yamaha guitars. Introduced, at that time, were SG electric guitars, SB electric basses, FG steel- string acoustics, and a guitar amp. Numerous other offerings have followed, ranging from amps and effects pedals, to an ever-growing range of high-quality guitars, such as the SG, BB, FG and Revstar families. Over time, the brand has expanded such that Yamaha now builds some of the best-selling acoustic guitars on earth; over a million people a year are transformed into acoustic guitar players by virtue of acquiring their first Yamaha. Yamaha is also no stranger to innovation in the guitar space. For example, 2017 saw the launch of the TransAcoustic™ guitar—a unique new category of hybrid acoustic guitar offering onboard chorus and reverb effects to provide a more engaging and inspiring playing experience.
For more than two decades, Line 6® has created products that empower musicians to achieve their full creative potential—from the world’s first modeling amplifier and the iconic red POD® to the Helix® and HX® families of guitar processors and Powercab® active guitar speaker systems. These and many other products have received numerous accolades and awards, including the Guitar World “Platinum Award,” the Premier Guitar “Premier Gear Award,” and the Guitar Player “Editors’ Pick” Award.
Ampeg® has produced some of the music industry’s most innovative amplification products including the first bass combo amp, the first guitar amp with reverb and the de facto stage bass amp, the SVT®. Since the 1940s, Ampeg has offered unique and often first-to-market features and performance capabilities, resulting in six U.S. patents under the Ampeg brand name. In 2019 Ampeg celebrated the 50th anniversary of the SVT.
About Córdoba Music Group
Córdoba Music Group is a leading manufacturer and distributor of acoustic and electric guitars, ukuleles, basses, and musical instrument accessories. CMG’s brands include Córdoba Guitars®, Guild Guitars®, DeArmond® and HumiCase®, which are internationally distributed and used by musicians around the world. Other CMG brands include Savarez®, and Aquila®, of which CMG acts as primary importer and U.S. distributor to retail stores. The company’s corporate headquarters are located in Santa Monica, CA, and distribution and manufacturing facilities are located in Oxnard, CA.
If you find this content helpful, please consider a donation. Thank you!