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DiMarzio Releases Sugar Chakra™ Pickup

DiMarzio Releases Sugar Chakra™ Pickup

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Staten Island, N.Y., May 6, 2019 – DiMarzio, Inc. announces the release of the Sugar Chakra™ (DP427) pickup for electric guitars. The Sugar Chakra™ was developed for Phil Collen of Def Leppard.

An iconic player needs iconic pickups; that’s why world-renowned guitarist, Phil Collen, has used DiMarzio pickups exclusively for over 40 years. When he asks a question that starts with “What if …?,” you make it happen!

Phil wanted a single coil sized pickup with the weight and attack of a full-sized humbucker, yet still retaining clarity.

Sugar Chakra™ is a thick, creamy pickup with crunchy mids, designed to feel like a full-sized humbucker in single coil form. The top end is smooth with mids that bite just enough to cut through the mix.

“It’s just really clear and precise but it’s got all the balls and the fire power. It’s gonna be awesome as a new addition to the DiMarzio family.”

Phil road tested the Sugar Chakra™ on the G3 tour with Joe Satriani and John Petrucci. He says, “It’s just really clear and precise but it’s got all the balls and the fire power. It’s gonna be awesome as a new addition to the DiMarzio family.”

DiMarzio’s Sugar Chakra™ is made in the U.S.A. and may now be ordered for immediate delivery. Suggested List Price is $119.99 (MAP $84.99). For more information about the new Sugar Chakra™ pickup, please visit our website at www.dimarzio.com.

DiMarzio Sugar Chakra Pickup

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