Balaguer Guitars has appointed Aurora Music Works as its official distributor across the UK and European Union, giving retailers and musicians in both markets wider access to the company’s electric guitars. The first shipment is expected in September 2026, with additional models scheduled to arrive throughout the remainder of the year.
The two companies announced the distribution agreement in Ormskirk, UK, on August 10, 2026. Under the partnership, Aurora Music Works will oversee distribution, dealer development, customer support and market growth for Balaguer Guitars throughout the UK and EU.
2026 Standard Series and signature models included
UK and EU dealers will gain access to the newly released Balaguer Guitars 2026 Standard Series, along with a selection of artist models from the company’s Signature Series.
The partnership is intended to improve product availability and make Balaguer instruments accessible through Aurora Music Works’ expanding network of authorised dealers. Retailers can contact the distributor immediately for wholesale pricing, opening-order information and details of the first available models.
Balaguer Guitars produces electric guitars that combine traditional design influences with modern performance features. The company focuses on versatility, comfort, consistency and playability across instruments designed for players working in a broad range of genres.
Balaguer targets greater availability across Europe
Joe Balaguer, partner and luthier at Balaguer Guitars, said the company’s growing European artist roster and customer base made finding the right distribution partner an important step.
“With our growing artist roster and customer base across Europe and the UK, we knew just how important finding the right home for our guitars there was going to be, and Aurora Music Works’ dedication to quality, customer service, and innovation made us feel right at home working together from the very start.”
“Besides our shared values, AMW’s dedication to everyone across the industry has been obvious, and we are very excited to see where this partnership takes us as we work together to make our guitars more available to people and players across the EU and UK.”
Aurora Music Works expands its guitar portfolio
Aurora Music Works is a UK-based distributor and creative partner working with premium, independent and artist-driven guitar brands. The company supports manufacturers through its dealer network, product expertise, customer service and brand development across Europe.
Tim Lobely, partner and founder of Aurora Music Works, described the agreement as an important milestone for the distributor.
“We’re incredibly proud to become the official UK and EU distributor for Balaguer Guitars. Balaguer has earned a reputation for producing innovative, high-quality instruments that resonate with modern players, and we’re excited to introduce the brand to more retailers and musicians across the UK and Europe.”
“This partnership represents an important milestone for Aurora Music Works, and we’re committed to supporting our dealer network with exceptional service, product expertise, and long-term investment in the brand’s growth.”
The first Balaguer Guitars shipment distributed through Aurora Music Works is expected to reach the UK and EU in September, followed by further models during 2026.
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