Iconic New Zealand pedal brand Red Witch has been purchased back by its founder, Ben Fulton Read Article

Red Witch has been purchased back by its founder

Iconic New Zealand pedal brand Red Witch has been purchased back by its founder, Ben Fulton. I’m delighted to be back in control of my baby. I have exciting plans for the next 12 months: new products, USA based rapid fulfillment, new pricing and next level customer support! Red Witch dealers can expect an email from the new company owner within the  next 24 hours, with further details of the coming months. New dealers wishing to carry the Red Witch line can email sales@redwitchanalogpedals.com for further
Ovation suspends U.S. operations in an effort to modernize manufacturing Read Article

Legacy Guitar Brand Retools for the Future

Ovation suspends U.S. operations in an effort to modernize manufacturing (07/03/2018 – Oxnard, CA) Drum Workshop Inc., owner of the 50 plus year, storied brand, recently announced plans to update most of its current models.  Much of the comprehensive strategy is said to focus on a review of existing models and price points with the long term goal of laying groundwork for a future that offers diehard Ovation fans a value proposition consistent with past models, while delivering stand-out instruments to a new generation of guitar enthusiasts. Ovation has always been predicated on innovation, advancement, sound quality, ease of use and playability. Although the market segment has changed quite a bit since Ovation launched in the 70’s, that still holds true today.  It’s parallel to
Supro Launches Black Magick Reverb Amplifier

Supro Launches Black Magick Reverb Amplifier

The Black Magick Reverb amplifier adds artist-requested features to the award-winning recreation of the vintage Supro amp loaned by Jimmy Page to the Rock and Roll Hall of Fame Museum. Developed in collaboration with Lenny Kravitz, the Black Magick Reverb captures the mid-range grind and signature sound of the original model—while adding all-tube reverb, 2-band …